Macmillan Matrix
Comparative Advantage Analysis
- Objective: To sharpen CARE's definition of impact groups and assess how logical and strategic each population fit as a key program and strategic investment for CARE.
- Preparation/Materials: This process should be informed by situational analysis, stakeholder analysis, as well as a review of CARE's own portfolio and programmatic strengths/limitations.
- Participants: Staff, partners and other key stakeholders related to the candidate impact group.
Steps
Impact Group
- Size importance of group
- Characteristics of group members
- Subgroups within this category and clarifying who is not included in the impact group
Considerations
Step 1: Fit with mission and vision of organization
- Pertinence to Millennium Development Goals
- Vulnerability in relation to poverty, conflict or other key identified threats against human rights
Step 2: Competitive position of the organization to resource and serve program focus
- Past experiences with CARE or strategic partners
- Relation to CARE Burundi’s strategic plan
- Relation to CARE’s Signature Programs
Step 3: Attractiveness of program to enable effective programming to serve the impact group
- Government interest
- Donor interest (High, medium, low)
Step 4: Alternative coverage/comparative advantage
- Other stakeholders whose work targets or has an affect on the proposed impact group
- Our comparative advantage in relation to other stakeholders (High, medium, low)
Related Tools
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Resources
- D Wu (2010). Making the “P-Bouge” Bouge: advancing, revisiting, revising, and advancing once again. CARE Burundi’s Program Shift Story. CARE International-Burundi.